Prudential Retail

Client: Prudential Assurance Malaysia Berhad
Project: Retail Flagship Store Design
Location: Tun Razak Exchange, Kuala Lumpur, Malaysia
Total size: 6,500 sq ft
Completion: June 2019

SW1 Solutions
Branded Environments
Change Management
Interior Design
Post Handover
Strategic Planning

With the relocation of their brand headquarters to a 27-storey building in Tun Razak Exchange (TRX), our designers and brand strategists created a new Prudential retail experience designed for the walk-in customer at the Ground floor level.

We helped translate their brand into a digital experience with a focus on self-service, enabling users to interact with their online products and online portals. The new concept has a strong social focus, with an emphasis on culture and communication with personal advisors at hand when customers require that human connection.

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“A stunning ceiling feature using new and innovative composite materials was installed to create a big visual impression”

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