Client: Prudential Assurance Malaysia Berhad
Project: Retail Flagship Store Design
Location: Tun Razak Exchange, Kuala Lumpur, Malaysia
Total size: 6,500 sq ft
Completion: June 2019
With the relocation of their brand headquarters to a 27-storey building in Tun Razak Exchange (TRX), our designers and brand strategists created a new Prudential retail experience designed for the walk-in customer at the Ground floor level.
We helped translate their brand into a digital experience with a focus on self-service, enabling users to interact with their online products and online portals. The new concept has a strong social focus, with an emphasis on culture and communication with personal advisors at hand when customers require that human connection.