Client: alrajhi bank Malaysia
Project Title: Retail
Location: Kuching, Sarawak
Total size: 2,800 sq ft
Completion: December 2023
SW1 Solutions
Design & Build
Design Consultancy
Branded Environments
Interior Design
Post Handover
Strategic Planning
Project & Construction Management
Change Management
The ‘Aim Higher’ experience proposition for the alrajhi bank Malaysia branch concept in Kuching is about elevating the customer experience to new heights. It focuses on creating a brand experience that is comprehensive, engaging, and customer-centric.
Our design approach centered around creating a welcoming environment that exudes freshness, transparency, and a sense of naturalness. We achieved this through thoughtful use of comfortable furnishings and lighting that creates an inviting atmosphere.
To cater to the needs of both affluent and walk-in customers, we incorporated private spaces for those seeking a more personalized experience, while ensuring a seamless journey for all customers through both physical and digital touch-points. This ensures that every customer interaction is smooth, whether they prefer traditional in-person service or utilize digital channels.
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